Whether you want to start an Amazon business or expand your existing Amazon Marketplace company, Amazon FBA can help you scale your business. Amazon fulfilled by Amazon (FBA) is a service where Amazon will store and ship items for third-party sellers that sell their products on Amazon’s website. Sellers list their items along with the price they want Amazon to charge and Amazon will provide storage, shipping and customer service; the Amazon company will send the product to Amazon customers. Amazon FBA is a business model that has helped Amazon become one of the top e-commerce businesses in the world. Today