Getting your ideal client to know you

In this short article, I just want to go through the idea of meeting your target audience and some of the things that you need to bear in mind, before you can start to sell to them . One important thing to realise is that you must understand users before you sell to them. Get under their skin. The customer goes through a buying process before they buy from you. They have to know you. They have to let you in, and have to trust you. Desmond Morris, who wrote a book called The Naked Ape, outlined some of the

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